DPAA offers inspirational event celebrating personal achievement in media and sports.
COO, Mass Media, Star of Deaf World Cup on England’s Team tells her story along with agency, media leads and interactive workshop NEW YORK – March 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media...
Barbara Barry to Head Up Sports Division at SNA Displays
NEW YORK—SNA Displays has hired Barbara Barry to lead its sports division. Working out of the company’s New York headquarters, Barry joins the leading LED display manufacturer with an extensive career in collegiate and pro sports digital signage, having supported...
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- 7-Eleven Japan Rolling Computer Vision-Informed Retail Media Network Across 500 Stores
- Design Huddle Curates, Integrates Key AI-Based Workflow Tools Into Its Graphic Design Software
- Opinion: The MRC OOH Standards Camel (LinkedIn)
- South African OOH ad operator says its measurement tech can tell the number of people who actually saw an ad, rather than the number of people who could have seen it (Media Update)
- Save Mart adds Instacart’s smart carts with AI-powered screens to its retail media network pilot (Grocery Dive)
ABOUT US
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix
Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDavos leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.
DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content providers, media agencies and advertisers. DPAA members have access to our extensive database of: research; best practices and case studies; tools for planning, training and forecasting; social media amplification and news circulation; insights on software and hardware solutions; and further integration into the global advertising ecosystem.
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